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152 lines
4.7 KiB
152 lines
4.7 KiB
2 years ago
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#### Competitive Analyzes
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###### Is there a zip folder labeled as “ProjectTitle_Name_FirstName”?
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2 years ago
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###### Are the deliverables labeled as Name_FirstName_DeliverableName_Date_VersionNumber”?
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2 years ago
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###### Are the deliverables in the correct format?
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###### Are the documents clear, simple and easy to read?
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###### Is there an introduction that explains the main conclusions?
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###### Is there a [competitive landscape](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/g2crowd-grid.png) like this example?
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###### Are there 2 relevant axes on the competitive landscape?
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###### Are there 10 organizations that appear on the landscape?
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###### Is there a [competitive table](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/product-features-comparison-matrix.png) like this example?
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###### Are there 5 to 10 criteria on the competitive table?
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###### Are there 10 organizations that appear on the table?
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#### Surveys
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###### Is the deliverable labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
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###### Is the deliverable in the correct format (PDF)?
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###### Is there a title within the document?
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###### Is the document clear, simple and easy to read?
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###### Is there the main purpose of the form?
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###### Are there 1 to 3 hypotheses?
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###### Is there a proper introduction that describes the interviewer and the purpose of this interview?
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###### Are there 3 to 5 main topics?
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###### Are there a few screening questions?
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###### Are there closed-ended, unbiased questions? (10 maximum)
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###### Is there a funnel process? (broader to more accurate questions)
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###### Is there a conclusion with the next steps and a thank you message?
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###### Is there a link to the survey ready to be spread?
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#### Broadcast strategy
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###### Is there a zip folder labeled as “ProjectTitle_Name_FirstName”?
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###### Are the deliverables labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
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###### Are the deliverables in the correct format?
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###### Are the documents clear, simple and easy to read?
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###### Are the ideas structured and organized?
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###### Is the target defined in terms of profile, age rank, situations, location?
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###### Are there at least 8 different channels (and links) with social networks, pages, groups, forums, influencers, etc. included?
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###### Are there at least two different messages?
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###### Are there at least 3 rounds of campaigns as plans A, B and C?
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###### Are there at least 40 answers?
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###### Is there a feedback document including the main takeaways from this experience?
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#### Interviews
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###### Is there a zip folder labeled as “ProjectTitle_Name_FirstName”?
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###### Are the deliverables labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
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###### Are the deliverables in the correct format?
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###### Are the documents clear, simple and easy to read?
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###### Is there a PDF document with an interview guide.
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###### Are there 3 scripts?
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###### Is there an [affinity diagram](https://d2slcw3kip6qmk.cloudfront.net/marketing/blog/2017Q1/affinity-diagram3.png) from the interviews?
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#### Second Personas
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###### Is the deliverable labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
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###### Is the deliverable in the correct format (PDF)?
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###### Is there a title within the document?
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###### Is the document clear, simple and easy to read?
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###### Is there a framework?
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###### Does the persona have a name (consistent with the people interviewed)?
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###### Is there demographic data?
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###### Are the persona's pain points included?
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###### Are the persona's drivers included?
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###### Are the persona's behaviors included (hobbies, technology, whatever seems relevant)?
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#### Second User Journey
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###### Is the deliverable labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
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###### Is the deliverable in the correct format (Figma)?
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###### Is there a title within the document?
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###### Is the document clear, simple and easy to read?
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###### Is there a frame with a timeline?
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###### Does the timeline show the journey of the persona?
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###### Are there emotions included at each step?
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###### Are the main pain points highlighted?
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#### Third Problem Statement
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###### Is the deliverable labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
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###### Is the deliverable in the correct format (PDF)?
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###### Is there a title within the document?
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###### Is the document clear, simple and easy to read?
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###### Is the problem statement written with a "How Might We" question?
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###### Does the problem statement include the persona's main goal or main pain point?
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###### Is the problem statement narrow enough?
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###### Is the problem statement broad enough?
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###### Are there 3 measurable KPIs ([check the SMART list](https://www.grow.com/blog/how-to-use-smart-goals-to-build-your-kpis))?
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