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README.md docs(teenage-drama): match audit exercise names to subject 1 year ago

README.md

Competitive Analyzes

Is there a zip folder labeled as “ProjectTitle_Name_FirstName”?
Are the deliverables labeled as Name_FirstName_DeliverableName_Date_VersionNumber”?
Are the deliverables in the correct format?
Are the documents clear, simple and easy to read?
Is there an introduction that explains the main conclusions?
Is there a competitive landscape like this example?
Are there 2 relevant axes on the competitive landscape?
Are there 10 organizations that appear on the landscape?
Is there a competitive table like this example?
Are there 5 to 10 criteria on the competitive table?
Are there 10 organizations that appear on the table?

Surveys

Is the deliverable labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
Is the deliverable in the correct format (PDF)?
Is there a title within the document?
Is the document clear, simple and easy to read?
Is there the main purpose of the form?
Are there 1 to 3 hypotheses?
Is there a proper introduction that describes the interviewer and the purpose of this interview?
Are there 3 to 5 main topics?
Are there a few screening questions?
Are there closed-ended, unbiased questions? (10 maximum)
Is there a funnel process? (broader to more accurate questions)
Is there a conclusion with the next steps and a thank you message?

Broadcast strategy

Is there a zip folder labeled as “ProjectTitle_Name_FirstName”?
Are the deliverables labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
Are the deliverables in the correct format?
Are the documents clear, simple and easy to read?
Are the ideas structured and organized?
Is the target defined in terms of profile, age rank, situations, location?
Are there at least two different messages?
Are there at least 3 rounds of campaigns as plans A, B and C?
Are there at least 40 answers?
Is there a feedback document including the main takeaways from this experience?

Interviews

Is there a zip folder labeled as “ProjectTitle_Name_FirstName”?
Are the deliverables labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
Are the deliverables in the correct format?
Are the documents clear, simple and easy to read?
Is there a PDF document with an interview guide.
Are there 3 scripts?
Is there an affinity diagram from the interviews?

Personas

Is the deliverable labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
Is the deliverable in the correct format (PDF)?
Is there a title within the document?
Is the document clear, simple and easy to read?
Is there a framework?
Does the persona have a name (consistent with the people interviewed)?
Is there demographic data?
Are the persona's pain points included?
Are the persona's drivers included?
Are the persona's behaviors included (hobbies, technology, whatever seems relevant)?

User journey

Is the deliverable labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
Is the deliverable in the correct format (Figma)?
Is there a title within the document?
Is the document clear, simple and easy to read?
Is there a frame with a timeline?
Does the timeline show the journey of the persona?
Are there emotions included at each step?
Are the main pain points highlighted?

Problem statement

Is the deliverable labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
Is the deliverable in the correct format (PDF)?
Is there a title within the document?
Is the document clear, simple and easy to read?
Is the problem statement written with a "How Might We" question?
Does the problem statement include the persona's main goal or main pain point?
Is the problem statement narrow enough?
Is the problem statement broad enough?
Are there 3 measurable KPIs (check the SMART list)?