public/subjects/user-experience/projects/lets-fair-trade

Let’s fair trade

Creation of an ecommerce platform for second-hand clothes on desktop and mobile

Bruno loves fashion. He loves buying clothes! As he is cautious with the environment, he prefers buying second-hand clothing. However, the existing platforms are not very user-friendly.

"I need to know more about the environmental impact of the pieces I buy. I’d like to know how old they are, where they are coming from, to measure their life and the amount of kilometres they have traveled. When a new pair of jeans arrive at the ready-to-wear store in Europe, they consumed approximately 11,000 litres of water and travelled 65,000 kilometres. I’d like to monitor that kind of data.’

You gather a team of 3 to think and design a website and an app for second-hand products.

You have to meet Bruno after 2 weeks to give a first presentation of your work, after completing a tested mid-fidelity prototype.

The final presentation of your work will take place 2 weeks after the mid presentation, where you’ll show a tested high-fidelity prototype.

Estimated time: 4 weeks

Team size: 3 people max

Guidelines:

• You may consider building your UX and UI strategy before jumping in. Remember to question the initial brief with user research.

• Beware all the steps of the design process:

  • Empathy
  • Define
  • Problem Statement
  • Ideation
  • Prototype
  • Test

• You must interview or ask real people during the Empathy / User Research and Test phases.

• In both phases, you must test your prototypes with at least 5 people.

Let’s fair trade. Phase 2, the UI

Show a tested high-fidelity prototype.

Guidelines:

• Test your prototypes with at least 5 people.
• Make a presentation as if you were showing your work to Bruno. Make sure there are at least 5 people in the audience.
• Prepare a feedback form to send the audience. The form must include at least the questions listed below.
• You may use the presentation audits to structure your presentations.

Don't forget to:

• Upload the documents on Github, in a zip folder named “ProjectTitle_Name_FirstName”, with all project deliverables as follows: “Name_FirstName_DeliverableName_Date_VersionNumber”. For example, the first deliverable can be named as “Doe_John_MidFiPrototype_05242024_V1”.
• Add a title within all written documents.
• Timing: 20 minutes for the presentation and 10 minutes for Q&A.

Presentation

Final presentation audit

Make sure:

• At least 5 people are attending the presentation

• The presentation is about the whole UX/UI process, including:

  • For the UX phase:

  • The initial brief.

  • A project planning, including the UX phases, the tools chosen, the timeline.

  • User research findings from qualitative and quantitative research (persona, figures, etc.).

  • A problem statement to adapt the initial brief based on the research findings.

  • An introduction of the concept that came out of the ideation.

  • The animated mid-fidelity prototype (a demo-video).

  • The main feedback from usability testing.

  • For the UI phase:

  • A project planning, including the UI phases, the tools chosen, the timeline.

  • A moodboard.

  • A styleguide (colors, branding, typography, some elements of the library).

  • The animated high-fidelity prototype (a demo-video).

  • The main feedback from usability and desirability testing.

  • The next steps of the project.

• The presentation does not exceed 20 minutes.

• Feedback forms have been shared at the beginning of the presentation.

Questions to ask in the feedback forms

• What do you remember of this presentation?
• On a scale from 0 to 10, how clear was the speech?
• Why?
• On a scale from 0 to 10, how engaging was the presentation?
• Why?
• On a scale from 0 to 10, how coherent was the presentation?
• Why?
• On a scale from 0 to 10, how impactful were the visuals?
• Why?
• On a scale from 0 to 10, how clear was the problem?
• Why ?
• On a scale from 0 to 10, how well does the prototype answers the problem?
• Why?
• What recommendation would you like to make to improve this presentation?
• Why?

Resources:

• Google Forms
• Airtable
• Typeform

Tips:

• Effective presentation skills
• Pay attention to the global aspect of the deliverables. They must be clear, simple and easy to read. You can get inspiration canva but don’t overload your design with too much details!

Quote:

“Your mission in any presentation is to inform, educate, and inspire.” Robert Ballard.