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#### Competitive Analyzes
###### Is there a zip folder labeled as “ProjectTitle_Name_FirstName”?
###### Are the deliverables labeled as Name_FirstName_DeliverableName_Date_VersionNumber”?
###### Are the deliverables in the correct format?
###### Are the documents clear, simple and easy to read?
###### Is there an introduction that explains the main conclusions?
###### Is there a [competitive landscape](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/g2crowd-grid.png) like this example?
###### Are there 2 relevant axes on the competitive landscape?
###### Are there 10 organizations that appear on the landscape?
###### Is there a [competitive table](https://venngage-wordpress.s3.amazonaws.com/uploads/2019/03/product-features-comparison-matrix.png) like this example?
###### Are there 5 to 10 criteria on the competitive table?
###### Are there 10 organizations that appear on the table?
#### Surveys
###### Is the deliverable labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
###### Is the deliverable in the correct format (PDF)?
###### Is there a title within the document?
###### Is the document clear, simple and easy to read?
###### Is there the main purpose of the form?
###### Are there 1 to 3 hypotheses?
###### Is there a proper introduction that describes the interviewer and the purpose of this interview?
###### Are there 3 to 5 main topics?
###### Are there a few screening questions?
###### Are there closed-ended, unbiased questions? (10 maximum)
###### Is there a funnel process? (broader to more accurate questions)
###### Is there a conclusion with the next steps and a thank you message?
###### Is there a link to the survey ready to be spread?
#### Broadcast strategy
###### Is there a zip folder labeled as “ProjectTitle_Name_FirstName”?
###### Are the deliverables labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
###### Are the deliverables in the correct format?
###### Are the documents clear, simple and easy to read?
###### Are the ideas structured and organized?
###### Is the target defined in terms of profile, age rank, situations, location?
###### Are there at least 8 different channels (and links) with social networks, pages, groups, forums, influencers, etc. included?
###### Are there at least two different messages?
###### Are there at least 3 rounds of campaigns as plans A, B and C?
###### Are there at least 40 answers?
###### Is there a feedback document including the main takeaways from this experience?
#### Interviews
###### Is there a zip folder labeled as “ProjectTitle_Name_FirstName”?
###### Are the deliverables labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
###### Are the deliverables in the correct format?
###### Are the documents clear, simple and easy to read?
###### Is there a PDF document with an interview guide.
###### Are there 3 scripts?
###### Is there an [affinity diagram](https://d2slcw3kip6qmk.cloudfront.net/marketing/blog/2017Q1/affinity-diagram3.png) from the interviews?
#### Second Personas
###### Is the deliverable labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
###### Is the deliverable in the correct format (PDF)?
###### Is there a title within the document?
###### Is the document clear, simple and easy to read?
###### Is there a framework?
###### Does the persona have a name (consistent with the people interviewed)?
###### Is there demographic data?
###### Are the persona's pain points included?
###### Are the persona's drivers included?
###### Are the persona's behaviors included (hobbies, technology, whatever seems relevant)?
#### Second User Journey
###### Is the deliverable labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
###### Is the deliverable in the correct format (Figma)?
###### Is there a title within the document?
###### Is the document clear, simple and easy to read?
###### Is there a frame with a timeline?
###### Does the timeline show the journey of the persona?
###### Are there emotions included at each step?
###### Are the main pain points highlighted?
#### Third Problem Statement
###### Is the deliverable labeled as “Name_FirstName_DeliverableName_Date_VersionNumber”?
###### Is the deliverable in the correct format (PDF)?
###### Is there a title within the document?
###### Is the document clear, simple and easy to read?
###### Is the problem statement written with a "How Might We" question?
###### Does the problem statement include the persona's main goal or main pain point?
###### Is the problem statement narrow enough?
###### Is the problem statement broad enough?
###### Are there 3 measurable KPIs ([check the SMART list](https://www.grow.com/blog/how-to-use-smart-goals-to-build-your-kpis))?